The Blue Nile carries the world's top diamonds and requires the industry's toughest quality standards to ensure a lifetime of value.
The Blue Nile was founded in 1999 with the idea that the diamond and engagement ring business was ready for innovation. We revolutionized the industry with a disruptive online business model, making it possible to shop for extraordinary, high-quality diamonds at a great value. And we didn't stop there.
We also firmly believed that our customers deserved more choices, straightforward information, and legendary service. We felt strongly about building a team of the passionate, non-commissioned diamond, and jewelry experts who put the customer first. (We're thrilled to share that a few of our customers have even invited our experts to their weddings!)
As the leader in handcrafted engagement rings and beautiful fine jewelry, we're constantly innovating and looking for new ways to help you discover and design the perfect pieces for every occasion. We strive to be your jeweler for life.
We've revolutionized what it means to buy engagement rings and exquisite jewelry so you can make the most of your budget. By cutting out the middleman, we pass the savings onto you, all while preserving exceptional customer service and the highest quality diamonds and gemstones.
Mark the moment and save 20% on select jewelry.Life is full of moments worth celebrating. Find the perfect piece for the occasion and save on necklaces, earrings, rings and more. While supplies last. Use code SHINE2021