Last Updated: 11th Aug, 22
The TRIWA label was founded in 2007 by four friendly start-up companies committed to bringing a fresh breeze to the watch industry's prevalent concepts, which in their opinion have narrowed the focus to status and tradition. Without further ado, they launched their own company TRIWA (the abbreviation for: Transforming the Industry of Watches). Their goal: to turn the clock into a modern style symbol by combining classic silhouettes and Scandinavian simplicity. As they deliberately moved outside the industry in their quest for inspiration and creative input, they were able to find new innovative approaches in marketing and design and discover new distribution channels. Today, TRIWA is a global brand. The quartet of yesteryear has become a 30-member team, and the product line has been expanded with sunglasses and bracelets.
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