This, paired with an entrepreneurial spirit like no other, led Cotton On Group founder Nigel Austin to the Beckley Market in Geelong armed with a pile of acid wash denim jackets (it was the late 80s after all). Customers loved the jackets, but Nigel left without making a sale. The next week he had an epiphany; he returned to the market, lowered the price, and the jackets sold out instantly. It was the start of something big.
As we’ve expanded our global presence, we’ve become a part of communities globally. From our first store to our thousandth, we’re always on the lookout for the next adventure
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